Hungarian sweet paprika smoked on fragrant beech wood, from raw peppers grown in the world famous Szeged region. The result is the finest paprika powder with an outstanding ruby red colour, intense flavour and a rich smoky aroma. This is paprika with character, and a pantry essential to lift any dish.

This versatile spice gives a delicious boost to your meals, simply sprinkle over baked potatoes, roast meat or omelette. Alternatively, add it to curries and casseroles for a mouth-watering flavour infusion. Paprika is a hallmark of Hungarian cuisine, essential in dishes like goulash soup, stuffed peppers as well as paprika potatoes.

Received 1* at the 2018 and at the 2019 Great Taste Award.

Comments from the Great Taste Judges:

"Vibrant exciting colour with a full aroma of smoked paprika.  Lovely fruity flavour with clear clean smoky taste.  Once the warm smoke has gone you are left with very pleasant paprika on the finish. This is a very pure ingredient which would add character to a wide range of dishes."

"A lovely depth of colour. Very mild with a good length. A great balance of sweetness, bitterness, savouriness and smoke. Clever, sound and versatile."

Free from artificial colours, flavours and preservatives. Gluten and lactose free.

Suitable for vegetarians and vegans.


100% Hungarian Sweet Smoked Paprika Powder

About the Producer

Rubin Paprika's mission is to provide you with Hungarian paprika that is truly the best in the world. The company is based in Szeged, in the heartland of Hungarian paprika production. The area’s unique micro-climate and rich soil yield the finest raw peppers. The family owned business works directly with local farmers steeped in expertise and know-how, to source only the best hand-picked produce. They combine traditional stone-milling with the latest quality control at their in-house laboratory, to bring you a premium quality product at a great price.