The finest Hungarian hot paprika powder with an intense ruby colour, spicy flavour and a deep, fragrant aroma. This award-winning pantry essential is made from fresh peppers grown in the world-famous Szeged region. Paprika with character, perfect to bring some tongue-tingling heat to your mealtimes.

Paprika is a versatile spice, perfect for giving your dishes a spicy kick. It is essential for traditional dishes including goulash soup and paprika potatoes. You can also add it to curries and casseroles for a mouth-watering flavour infusion or sprinkle it over baked potatoes or roast meat.

Received 2* at the 2019 Great Taste Award.

Comments from the Great Taste Judges:

"Wonderful vibrant colour to a great fruity aroma. Fabulous fruity notes that are well balanced with the warmth of the spice that is bringing great complexity and balance. A very good aroma of hot paprika, and a very good depth of heat at that - on the palate it is clean and completely delivers on the natural vibrancy of the spice. Bright, fresh and powerful."

Hungarian hot paprika powder from Szeged.

In 2010 the European Commission approved the Protected Designation of Origin (PDO) title for Szeged paprika, ensuring that the entirety of the production process is carried out under controlled conditions.

Rubin Paprika is dedicated to bringing you premium quality Hungarian paprika powder that lives up to its reputation as the world's best. The family company is based in Szeged, in the heartland of Hungarian paprika production. The area's unique micro-climate and rich soil provide the ideal growing conditions for cultivating the finest raw peppers. Rubin works directly with local farmers brimming with expertise and know-how to source only the best hand-picked produce. Combining traditional stone milling with the latest quality control methods, each pack of paprika brings a touch of the Hungarian countryside to your table.