Hungarian Sweet Paprika 100g

Hungarian Sweet Szeged PDO paprika with vivid crimson colour and fruity red-pepper flavour is a versatile spice for goulash, paprikash and everyday cooking.

What Is Sweet Szeged Paprika?

Sweet Szeged paprika is a finely milled Hungarian red-pepper spice with a mild, rounded flavour, natural fruitiness and no chilli heat. It is a versatile, non-spicy seasoning, giving food rich colour and ripe red-pepper depth without making it hot.

This 100g pouch contains Szeged PDO paprika. Protected Designation of Origin status confirms that the peppers and key stages of production meet the recognised requirements for this celebrated southern Hungarian paprika-growing region.

How to Use Sweet Paprika

Sweet paprika is one of the most useful spices in a Hungarian kitchen. Its mild character allows you to use it generously, bringing colour, aroma and a rounded red-pepper flavour to everyday food as well as traditional recipes.

• Use it as the defining spice in traditional Hungarian goulash, where it gives the broth its deep red colour and distinctive flavour.
• Add it generously to chicken paprikash, creamy sauces, stews and soups.
• Stir it into onions and fat before making bean dishes, lentils, tomato sauces or paprika potatoes.
• Use it in marinades and rubs for chicken, pork, fish or roast vegetables.
• Sprinkle over eggs, potatoes, hummus, devilled eggs or buttered toast just before serving.
• Blend with a little hot paprika when you would like the same red-pepper flavour with more warmth.

Cook's Tip

Paprika's colour and flavour develop beautifully in oil, butter or lard. Warm it briefly with onions or other aromatics, then add liquid promptly. Avoid prolonged high heat, which can scorch paprika and create bitterness.

For more ideas beyond Hungarian classics, read our guide to cooking with sweet paprika.

Where Does It Come From?

Our Sweet Szeged PDO Paprika is made by Rubin Paprika in Szeged, Hungary's best-known paprika-growing region. Rubin works directly with selected local growers, choosing peppers for their colour, flavour and suitability for drying.

The peppers are traditionally sun-dried, then finely milled to create a smooth powder that disperses easily through food. 

Monika selected Rubin for the Monika's Kitchen range because its paprika performs beautifully in real cooking: vivid in colour, fresh in flavour and reliable enough to use generously. It is one of the authentic Hungarian ingredients she recommends for building a well-stocked kitchen.

Explore other sizes and styles in our sweet paprika collection, or browse the full Hungarian paprika collection.

Freshly Milled and Laboratory-Tested

Rubin Paprika freshly mills this sweet paprika to order, then promptly packs it into a convenient resealable stand-up pouch. This helps protect the paprika's vivid colour, fresh aroma and fine texture from the start, while making it easy to store neatly in a spice cupboard between uses.

Rubin's in-house laboratory, directed by Dr Arnold Koncsek, PhD, provides technical quality oversight.

Colour intensity is measured using the recognised ASTA system. The tested 2026 production batch for this Sweet Szeged PDO Paprika 100g recorded a value of 170 ASTA, an exceptional result for red colour intensity. The certificate is batch-specific and records the value at the time of testing.

View the laboratory quality certificate for this 100g pouch.

For an explanation of ASTA values and what they mean in the kitchen, read our guide to paprika ASTA colour value.

Ingredients & Dietary Information

Ingredients: 100% sweet Szeged PDO paprika.

Country of Origin: Hungary.

Dietary information: Naturally gluten-free. Suitable for vegetarians and vegans. Free from additives, artificial flavours, colours and preservatives. Non-GMO.

Storage: Keep the pouch tightly closed in a cool, dry cupboard away from direct sunlight, heat and steam. Always use a clean, dry spoon.

Frequently Asked Questions

Is sweet Szeged paprika spicy?

No. Sweet Szeged paprika is mild, with no chilli heat. It brings a rounded, ripe red-pepper flavour and rich colour, making it an excellent non-spicy paprika for kids, family meals and recipes where paprika should be the main flavour.

What does sweet Hungarian paprika taste like?

Expect a mild, fragrant red-pepper flavour with gentle sweetness, a subtle earthiness and a clean finish. It is more complex than simply adding colour, which is why it works so well in slow-cooked dishes.

Is this paprika freshly milled?

Yes. Rubin Paprika mills the paprika to order, then promptly packs it into the resealable pouch. As with all ground spices, its colour and aroma are best protected by keeping the pouch tightly closed and away from light, heat and moisture.

Is sweet Hungarian paprika the same as Spanish pimentón?

Both are ground red-pepper spices, but they reflect different traditions. This premium unsmoked paprika leads with clean, fruity red-pepper flavour, while many Spanish pimentón styles have a more pronounced smoke character. It can be an excellent substitute for sweet unsmoked pimentón when you would like a brighter, more paprika-led result.

What is the difference between the 100g and 500g pouch?

The paprika is the same; only the quantity differs. Choose this 100g pouch for everyday cooking or occasional use, and the 500g pouch when paprika is a regular part of your kitchen.