Traditional Hungarian plum jam made from a special variety of sweet plums, grown naturally in the pristine countryside. The jam is made using only hand-picked fruits and without any added sugar, creating the perfect balance between the slight natural tartness and the sweetness of the ripe plums, while bursting with flavour and fruity aromas. Created by slowly cooking small batches of the fragrant fruit in metal cauldrons, just like in our great-grannies' time, this is a thick and indulgent jam like no other.

Plum jam is the perfect breakfast condiment, delicious on golden toast or a flaky croissants. For a quick and healthy snack, mix it with Greek yoghurt or granola. While its thick consistency makes it ideal for baking, so try as a mouth-watering filling in cakes, sponges and pancakes.

As it contains no added sugar, this jam is a great option for those looking to cut-down on sugar either for dietary or health reasons, without making the slightest compromise on taste.

100% plums

The jam has the highest possible fruit content: 500g of fruit per 100g of the jam.

Fruit de Bereg is a family-run artisan jam producer based in Szabolcs-Szatmar-Bereg county, in the renowned heartland of plum and apricot jam-making in Europe. The picturesque countryside is a delightful mix of quaint villages, meandering rivers and fruit orchards heavily laden with fragrant fruit. The region has a unique combination of rich alluvial soil and the perfect micro-climate for growing the finest juicy fruit bursting with flavour. This exceptional terroir, along with jam-making traditions reaching back centuries, make the jams of Fruit de Bereg an utterly irresistible proposition.

Chocolate Muffin with Plum Jam

A rich and nutty treat, these double chocolate chip muffins are perfect to create a little moment of indulgence. The muffins are naturally sweetened by wholesome acacia honey, while the addition of the plum jam gives just a hint of tartness and acidity to bring everything into balance, creating a simply irresistible dessert.