A traditional plum jam made from only hand-picked fruits without any added sugar, creating the perfect balance between the ripe plums' mild tartness and natural sweetness while bursting with flavour and fruity aroma. Made by slowly cooking small batches of the fragrant fruit in metal cauldrons, just like in our great granny's time, this is a thick and indulgent jam like no other.

Plum jam is a versatile breakfast condiment, delicious on golden toast or a flaky croissant. You can also mix it with Greek yoghurt or granola for a quick and healthy snack. While its thick consistency makes it ideal for baking, try it as a mouth-watering filling in cakes, sponges and muffins.

Free from added sugar, this jam is an excellent option for those looking to cut down on sugar either for dietary or health reasons, without compromising on taste.

100% plums.

The jam has the highest possible fruit content: 500g of fruit per 100g of the jam.

Fruit de Bereg is a family-run artisan jam producer based in Szabolcs-Szatmar-Bereg county, in the renowned heartland of plum and apricot jam-making in Europe. The picturesque countryside is a delightful mix of quaint villages, meandering rivers and fruit orchards heavily laden with fragrant fruit. The region has a unique combination of rich alluvial soil and the perfect micro-climate for growing the finest juicy fruit bursting with flavour. This exceptional terroir, along with jam-making traditions reaching back centuries, makes the jams of Fruit de Bereg an utterly irresistible proposition.