Paprika

What is Hungarian Paprika? 

Paprika is a flavourful spice made from dried and ground fresh raw peppers. Hungary is renowned for producing the best paprika in the world, cultivated in the regions of Kalocsa and Szeged, both of which enjoy Protected Designation of Origin (PDO) status.

Our paprika comes from Rubin, the top Hungarian brand based in the heart of the Szeged region. They work closely with local producers to source the finest peppers, which are dried under the baking sun of the Hungarian Great Plain. This unique drying process, combined with gentle stone-milling, initiates the caramelisation of the naturally occurring sugars, which gives Szegedi paprika its characteristic taste profile that sets it apart from Spanish pimentón.

How can I use it?

Paprika is a versatile pantry essential, perfect for infusing your dishes with a rich ruby colour and an intense flavour.

Sweet paprika is the primary seasoning used in authentic goulash recipes, and it is also essential in traditional dishes like chicken paprikash and stews. 

Smoked paprika is made from peppers that have been smoked over fragrant beechwood, imparting a mouth-watering aroma. It is perfect when sprinkled over eggs, baked potatoes, or chips for a culinary twist. 

Hot paprika is an excellent choice if you are looking to spice up your mealtimes, as it adds vibrant heat with fruity notes, and its more complex flavour makes it a gourmet substitute for the pure fieriness of chilli powder and cayenne pepper.

Buy online with free UK delivery on all orders over £60.