Hungarian sweet and hot paprika from raw peppers grown in the world-renowned region of Szeged. The result is the finest paprika powder with an outstanding ruby red colour and a unique taste. Its characteristically intense flavor stems from the caramelization of the naturally occurring sugars during the careful drying and grinding process. This is paprika with character, and a pantry essential to lift any dish.

This versatile spice gives a delicious boost to your meals, simply sprinkle over baked potatoes, roast meat or omelette. Alternatively, why not try adding it to curries and casseroles for a mouth-watering flavour infusion. Paprika is a hallmark of Hungarian cuisine, essential in dishes like goulash soup, stuffed peppers as well as paprika potatoes.

In 2010 the European Commission approved the Protected Designation of Origin (PDO) title for Szeged paprika, ensuring that the entirety of the production process is carried out under controlled conditions.

The Sweet Paprika received 1* and the Hot Paprika 2* at the 2019 Great Taste Award.

Comments from the Great Taste Judges:

"A vibrant colour and glorious aroma. The texture is fine for stone-milled, with a pleasing sweetness behind it. An excellent quality sweet paprika."

"Wonderful vibrant colour to a great fruity aroma. Fabulous fruity notes that are well balanced with the warmth of the spice that is bringing great complexity and balance. A very good aroma of hot paprika, and a very good depth of heat at that - on the palate it is clean and completely delivering on the natural vibrancy of the spice. Bright, fresh and powerful."

Free from artificial colours, flavours and preservatives. Gluten and lactose free.

Suitable for vegetarians and vegans.


100% Hungarian Paprika Powder from Szeged (Protected Designation of Origin)

About the Manufacturer

Rubin Paprika's mission is to provide you with Hungarian paprika that is truly the best in the world. The company is based in Szeged, in the heartland of Hungarian paprika production. The area’s unique micro-climate and rich soil yield the finest raw peppers. The family owned business works directly with local farmers steeped in expertise and know-how, to source only the best hand-picked produce. They combine traditional stone-milling with the latest quality control at their in-house laboratory, to bring you a premium quality product at a great price.