Hungarian sweet paprika from fresh peppers grown in the world famous Szeged region. It is the finest paprika powder with a striking ruby red colour, intense flavour and a rich aroma. This is paprika with character, and a pantry essential to uplift your meals.

This versatile spice gives your dishes a delicious twist; simply sprinkle over baked potatoes, roast meat or omelette. You can also add to curries and casseroles for a mouth-watering flavour infusion. Paprika is a hallmark of Hungarian cuisine, essential in dishes such as goulash soup, stuffed peppers and paprika potatoes.

Received 1* at the 2019 Great Taste Award.

Comments from the Great Taste Judges:

"A vibrant colour and glorious aroma. The texture is fine for stone-milled, with a pleasing sweetness behind it. An excellent quality sweet paprika."


100% Hungarian Sweet Paprika Powder from Szeged

In 2010 the European Commission approved the Protected Designation of Origin (PDO) title for Szeged paprika, ensuring that the entirety of the production process is carried out under controlled conditions.

Rubin Paprika's dedicated to bringing you premium quality Hungarian paprika that is truly the best in the world. This family company is based in Szeged, in the heartland of Hungarian paprika production, where the area’s unique micro-climate and rich soil ensure the growth of the finest peppers. They work directly with local farmers of unparalleled expertise and know-how, to source only the best hand-picked produce. Combining traditional stone-milling with the latest quality control methods, each pack of paprika brings a touch of the Hungarian countryside to your table.

Chicken Paprikash with Noodles

Chicken Paprikash, called Paprikás Csirke in Hungarian, is a popular weekend staple and a classic of the Hungarian culinary arts. As suggested by its name, smoky and aromatic paprika is at the heart of the dish, which combines simple ingredients into comfort food paradise.

Goulash Soup

Goulash (Gulyas) is the most famous Hungarian dish in the world and one of the country's national dishes. This is a very traditional beef goulash recipe made with simple ingredients like meat, peppers and root vegetables elevated to perfection by the use of Hungary’s most famous spice: paprika.

Lecso - Mixed Pepper Stew

Lecso is an ancient dish originally from Serbia, and a great summer meal when all the ingredients are in season and you want to eat something a little lighter. Lecso is very versatile, it can be a great vegetarian dish while adding sliced Hungarian sausages (kolbasz) would make this a one pot main course. You can also serve it as a side dish to roast meats, especially pork, while any left-overs can be had for breakfast by adding a couple of eggs to the prepared Lecso.

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Hungarian Sweet Szeged Paprika 100g